The majority of Internet users use search engines and web directories as their primary method of finding products, information and resources on-line. However, with approximately 4 billion web pages publicly available on the World Wide Web in addition to growing competition in every sector of the provision of products, data and services, the raw chances are that these people will find sites other than yours for the vast majority of even those searches that relate to your products.

What is SEO?

You've spent a good deal, your web designers have worked hard for many days and nights and built a great website, but alas! it doesn't get enough visitors. Why not? There are millions upon millions of pages of web content out there and your website is totally lost in the ether, like the proverbial needle in a haystack. When search engines ignore your site, your site becomes non-existent in the cyber world. The real problem with your website is that it failed to harness the most cost-effective and powerful Internet Marketing Strategy: Search Engine Optimisation (SEO)!

Search Engine Optimisation is the process of making your site appear at the top of search engine results for your domain-specific keywords and phrases.The higher your website ranks in the results of Google, MSN and Yahoo etc., the greater the chance that your site will be visited by many, which in turn would skyrocket your sales.

Simply put, Search Engine Optimisation is about making your website visible on search engines. Its commercial purpose is to be the first to hit a customer base effectively and to yield a high return of investment (ROI).

How important is SEO?
In recent studies, top e-commerce and information web sites were discovered to receive up to 85 percent of all of their customers from search referrals. Without doubt, for the vast majority of on-line companies, SEO provides the highest possible ROI of all marketing and promotional activities, increasing your web profits. More than 80 percent of Web users find the sites they're looking for by using a search engine. Every single day, 57% of Web users search the Internet.
Search listings outscore banner and button ads by more than two to one on measures including awareness, likelihood to click-on, and overall opinion, in a recent study by NPD Group. The survey also found that consumers are five times more likely to purchase your products after seeing search listings versus banners.

Search engines drive extremely targeted traffic. The visitor who finds your site through a search engine is already actively looking for exactly what you provide. You can't find a more targeted form of marketing than that.

As the number of pages on the Web grows, so do the number of pages indexed by the search engines. Several engines have moved from the millions of pages indexed into the billions. With this kind of clutter, high rankings are no accident. They have to be thoughtfully planned and executed like the other tactics in your marketing mix.

According to industry leader Search Engine Watch, only 7 percent of searchers will go beyond the third page of listings. So if you're not in the top 30 search results, you may as well not be there at all. This is why SEO is so important to online business.

Let's outline all of that one more time. Without SEO you are quite possibly throwing away up to 85 percent of your potential customers and visitors, and a full 80 percent of your potential customers will find their way to a rival business instead. This is why Search Engine Optimisation is such a vital business tool.

What can SEO with Ameliorate do for me?

• increase your web site visitors from between 500% - 10,000%
• put you on the first pages of Google, MSN and Yahoo etc.
• increase web profits by over 1000%
• stop your competitors getting your business

Search Engine Optimisation

Search Engines

Google Advertising

Yahoo & MSN (Overture)